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WEB
DESIGN
As in the case with many innovations, the Web has
gone through a period of extremes. At its inception, the Web was
all about information. Visual design was accidental at best. Web
pages were clumsily assembled, and "sites" were accumulations of
hyperlinked documents lacking structure or coherence. Designers
then took over and crafted attractive, idiosyncratic, and often
baffling containers for information. The Web became a
better-looking place, but many users hit up against barriers of
large graphics, complex layouts, and nonstandard coding. Every
site was different, and each required users to relearn how to
use the Web, because "real" designers could not be bound by
standards or conventions. Instead, designers pushed the
boundaries of HTML, using workarounds, kludges, and sleight of
hand to design on the cutting edge.
Today, the field of Web design is seen much more
as a craft than an art, where function takes precedence over
form and content is king. Innovative designs using fancy
navigational doodads are generally seen as an annoyance standing
between the user and what he or she seeks. Large graphic
eye-candy, no matter how pleasing, is simply wasted bandwidth.
Like 1960s architecture, much of yesterday's Web design now
makes users wince and wonder how it could ever have been
fashionable. Instead, today's Web designers are also information
architects and usability engineers, and a user-centered design
approach is the key to a successful Web site. Instead of
constantly requiring users to relearn the Web, sites are
beginning to look more alike and to employ the same metaphors
and conventions. The Web has now become an everyday thing whose
design should not make users think.

We are one of the very few web
design companies that offer to their clients a location on the
web that they can go to see their web site while it is under
construction. So they may have an active role in the development
process. This site also acts as an on-line portfolio of our
work. Please visit
www.njtatestsite.com and view our work. We are sure that you
will like what you see. Remember we rate our success, by our
clients success. This is truly web design as it was meant to be.
Have you heard of the World Wide Web? If so, your
understanding of this exciting new medium has probably evolved
somewhat over the past few years. Here is a common evolutionary
trajectory:
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What is this Web thing?
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The Web is just a flash in the pan.
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The Web is actually pretty cool.
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Hmmm, maybe we can make money on the Web.
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The Web is the cornerstone of the New
Economy. |
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There is no New Economy.
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What was that Web thing?
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When things change this fast, humans have a hard
time adapting, keeping up, and just plain understanding what's
going on. But people's reactions to the Web changed so fast
precisely because so few of us really understood what it is. In
fact, most of us didn't have the time to think hard about how
Web sites could truly be useful and good things and how
important sound design principles are to making them so.
Frenzied anxiety forced us to rush to legions of
"experts" who played upon our fears that "we didn't get it."
Through hype and jargon (not to mention wildly creative business
modeling), they bullied us back to where we are today: square
one.
As we return to the drawing board to figure out
what we should do with the Web and our Web sites, what we needed
all along becomes clear: fundamentals and fundamentally sound
advice to help us think for ourselves and design for our users.
The Site Development Process
Every significant Web project poses unique
challenges, but the overall process of developing a complex Web
site generally follows six major stages:
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Site definition and planning
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Information architecture
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Site design |
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Site construction |
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Site marketing |
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Tracking, evaluation, and maintenance
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Developing a large Web site is a process that may
have far-reaching budgetary, personnel, and public relations
consequences for an organization, both during the development of
the site and long after its successful deployment. Too many Web
sites begin life as ad hoc efforts, created by small interest
groups working in isolation from their peers elsewhere in the
organization and without fully considering the site's goals
within the context of the organization's overall mission. The
result of poorly planned, hasty development efforts often is an
"orphan site," starved of resources and attention.
As you consider the development process outlined
below, note that the construction of the pages that make up the
Web site is one of the last things that takes place in a
well-designed project. Consider each step in the process, and
its impact on your developing site specification plan. Think
before you act, and make sure you have the organizational
backing, budget, and personnel resources you'll need to make the
project a success.
Add These Links To Your Site
We are
partners with, MSN ,Weather Channel, Seti, and many other plug-in sites.
We are able to link you to many features that will enhance your web
site, such as videos, music, musical juke boxes and flash photo
presentations. We pride ourselves in being not just a web design
company, but PROFESSIONAL WEB MASTERS.
All of the sites that we
design are hosted by one of the world's leading hosting companies.
Please visit their web site.
www.mcsp.net

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